Use case
Report an account's month to a client.
Report an account's month to a client
By hand today
An hour of screenshots pasted into slides, monthly, per client
In Synclify
- Ask for the month in words
- Every figure carries its source
- Compared against the account, not an industry average
By hand
What it costs you today.
An hour of screenshots pasted into slides, monthly, per client
Numbers that cannot be traced back to where they came from when asked
A report that shows what happened and not what to do next
An example from the demo world
What it looks like on a real week.
At the end of the month a report is written for each client from their own numbers: what went out, what reached people, what was saved and shared, and what to change next month.
The report carries the agency's name and logo, and every figure in it is read from the account rather than typed, so it cannot disagree with what the client sees in their own Instagram.
In Synclify
How it runs instead.
- 01Ask for the month in wordsAsk what reached people, what got saved, and which posts beat the account's own normal range, and get sentences rather than a chart to interpret.
- 02Every figure carries its sourceA number comes with the window it was computed over. When the data to answer something is not there, it says so and stops rather than filling the gap.
- 03Compared against the account, not an industry averagePerformance is judged against that account's own median, which is the only fair comparison. A benchmark measured on somebody else's audience does not tell a client anything about theirs.
- 04Export what the client keepsReports and performance exports are generated from the same figures, so the document a client files matches what the account actually did.
Compare each client against your other clients.
A client with 40,000 followers is not underperforming for being smaller than one with 400,000. So there is no fixed target here. The comparison is against your other clients, and it moves as they do.
Followers
the middle50,0503 above · 3 below
1,48,000+97,950
96,400+46,350
61,200+11,150
38,900−11,150
24,500−25,550
11,300−38,750
Pell & Sons
not in yetnot compared
Pell & Sons is not compared, because their follower count has not come through yet.
With only 6 clients to compare, this is a rough guide rather than a verdict.
Accounts with no engagement figure yet are left out rather than counted as zero. Most accounts start with no figure, so this happens often.
The only comparison that matters is against your own clients.
A median and a percentile rank, taken only against the agency's own clients. No absolute thresholds exist anywhere in this tool.
Where it stops
It cannot report a competitor's reach, saves or audience, because Instagram does not expose another account's private metrics to anyone. Any tool showing you those is estimating.
Stop doing it by hand. Ask for it instead.
Connect an account and type what you want. Every plan is the whole product.
Cancel any time. Every dashboard and report is free to open.