Report an account's month to a client

Turn a month of an account's real numbers into something a client will read, without building a slide deck by hand.

Agencies reporting monthly, and creators who have to show a brand what a paid post did.

What it costs you today

• An hour of screenshots pasted into slides, monthly, per client
• Numbers that cannot be traced back to where they came from when asked
• A report that shows what happened and not what to do next

How it runs instead

1. 01Ask for the month in wordsAsk what reached people, what got saved, and which posts beat the account's own normal range, and get sentences rather than a chart to interpret.
2. 02Every figure carries its sourceA number comes with the window it was computed over. When the data to answer something is not there, it says so and stops rather than filling the gap.
3. 03Compared against the account, not an industry averagePerformance is judged against that account's own median, which is the only fair comparison. A benchmark measured on somebody else's audience does not tell a client anything about theirs.
4. 04Export what the client keepsReports and performance exports are generated from the same figures, so the document a client files matches what the account actually did.

It cannot report a competitor's reach, saves or audience, because Instagram does not expose another account's private metrics to anyone. Any tool showing you those is estimating.

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