Plan a month of Instagram in one sitting

Turn one idea into a month of posts, placed at the hours your own followers are actually online.

Anybody who posts consistently and loses the whole day to it once a month.

What it costs you today

• Writing each post the day it goes out, which is why the gaps happen
• Posting at times taken from a guide written about somebody else's audience
• One good idea used once, when it had four formats in it

How it runs instead

1. 01One idea becomes several postsA single idea turns into a reel script, a carousel and a caption. 15 formats exist, and they are written from a voice profile built on your own previous posts.
2. 02Placed at your own peak hoursIt reads when your followers are actually active, by day and by hour in your timezone, from your own last 90 days. Not a published average.
3. 03The month sits on one calendarDrafts, scheduled times and deadlines on one surface you can drag, down to the hour.
4. 04Publishing runs without youPublishing happens on our servers, so a scheduled post goes out while you are offline. A post that fails is reported with the reason rather than failing quietly.

Drafting and scheduling need a connection. It is publishing that runs server side, which is the part that matters when you are on a plane.

More on this: The six kinds of work