For recipe developers, chefs, and food brands
One recipe, every format.
Which recipes did people save rather than just watch?
- Reading your posts
- Comparing with your normal
- Writing the answer
An example, not your account
The problem
What holds food creators back.
You retype the same recipe for a reel, a carousel and a caption.
Recipes go out when people are not hungry or planning a meal.
Posting comes in bursts, then goes quiet for weeks.
In Synclify
How Synclify helps.
One recipe, every format
A recipe becomes a reel script, a carousel and a caption without retyping it, in the voice your captions already have.
Posted at appetite hours
Your audience's real active hours, read from your own last 90 days in your account's timezone.
The month on one calendar
Drafts, posting times and brand deadlines on one calendar you can drag, down to the hour.
The number worth watching
Saves, and how far they sit above your reach
Which recipes did people save rather than just watch?
AnsweredThe weeknight ones. Your quick pasta reel was saved far more often than its reach would suggest, and the plated dinner was kept by very few. Want next week's recipe written the same way?
A week that works
Four food posts worth making this week.
- Monday reelA recipe that takes under fifteen minutes, with the quantities on screen as each one goes in.
- The full recipe as slides, ingredients first and method second, so the post works as a card in the kitchen.
- Thursday storyA poll between two dishes for the weekend, so the Saturday post is one people asked for.
- Saturday reelThe longer weekend cook, with the moment it goes wrong left in.
Two mistakes that cost food accounts the most
Hiding the quantities in the comments or behind a link.
Put them on screen. A recipe that can be cooked from the post is the one that gets saved.
Filming only the finished plate.
Show the step people get wrong. The pan, the colour of the onions, the texture of the batter.
Posting times
- 1Late morning
- 2The hour before an evening meal
- 3Mid afternoon
Asked
Questions.
When should food creators post on Instagram?
Late morning, and The hour before an evening meal. Both come from how this audience spends its day, not from hours read off any account; your own hours are in your account's data.
Which Instagram number should food creators watch?
Saves, and how far they sit above your reach. Food is the topic where a save is the whole point: somebody intends to cook this.
Which hashtags should food creators start with?
#food, #foodphotography and #homecooking. Start there, then measure which of them reached people on your own posts.
Grow your food audience starting today.
Every feature is included on every plan.
Cancel any time. Every dashboard and report is free to open.