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For charities, campaigns, and community organisations

Steady posting with a small team.

Post consistently with a small team, tell the same story in several ways, and make the ask easy to act on.

Which posts did supporters share?

  1. Reading your posts
  2. Comparing with your normal
  3. Writing the answer
Ask anything about your Instagram

An example, not your account

The problem

What holds nonprofits back.

  • Nobody on the team has posting as their actual job.

  • A campaign is told once and never again.

  • Supporters care about the work but never donate.

In Synclify

How Synclify helps.

01

A month planned in one sitting

Batch the month and publishing runs on our servers, which matters most when the person who posts is also the person doing everything else.

02

One story, several tellings

A single piece of work becomes a reel, a carousel and a caption, so the campaign keeps being said without being repeated word for word.

03

The donate link, sent for you

Somebody comments the word and the link arrives in their DMs, paced like a person when Smart Delay is on, so it stays a conversation.

The number worth watching

Shares

A share is a supporter putting their own name behind your work in front of people who have never heard of it, which is the only way a campaign reaches beyond the people who already agree. It is also the interaction most likely to precede a donation.
Asked

Which posts did supporters share?

Answered

The story of one person you helped, shared far more than the campaign graphics. Want that story told again as a carousel and a reel?

An example, not your account.

A week that works

Four nonprofit posts worth making this week.

  • Monday reelOne person your work helped, in their own words, with permission.
  • Wednesday carouselWhere a donation goes, step by step, with what a specific amount pays for.
  • Friday storyThis week's volunteer shifts and how to sign up.
  • Sunday postWhat changed this week because of the people who gave.

Two mistakes that cost nonprofit accounts the most

Asking for donations in every post.

Show the work most weeks. People give to an organisation they have watched do something.

Statistics with no people in them.

Tell one story well. A single person is easier to care about than a large number.

Posting times

  • 1Evenings
  • 2Sunday
  • 3December and the tax year end

Asked

Questions.

When should nonprofits post on Instagram?

Evenings, and Sunday. Both come from how this audience spends its day, not from hours read off any account; your own hours are in your account's data.

Which Instagram number should nonprofits watch?

Shares. A share is a supporter putting their own name behind your work in front of people who have never heard of it, which is the only way a campaign reaches beyond the people who already agree.

Grow your nonprofit audience starting today.

Every feature is included on every plan.

Cancel any time. Every dashboard and report is free to open.