Your widest posts were saved less than your ordinary ones.
The reach is real, and it is mostly strangers passing through.
from 4 posts, confident
The one outfit I keep repeating+3
Write me three saveable posts about the thing I post most
Content intelligence
@maya.everyday
It reads what you said on camera.
Synclify watches your Instagram reels and reads what you actually say out loud in them. Every other tool only reads the caption.
@maya.everydayMy 6am morning routine
illustration, not a customer
The blind spot
Every other tool stops at your caption.
A caption, a like count, a reach number. Everything else is thrown away.
The captionThe first ten minutes decide the rest of it. Save this one.
Likes1,840
Reach24,180
Three facts, from a post that took an hour to make. It reads the rest.
The opening
It ranks the way you start your posts.
The weak ones are in the list on purpose. A list of only good openings could never tell you that yours is a bad one.
Opening, on your accountHow it did against your normal post
ritual reveal22 posts2.4x
personal proof18 posts1.8x
negative first12 posts1.5xyours: “Most people get the first ten minutes wrong.”
observation31 posts1.1xyours: “minute 1 to 10”
question14 posts0.9x
lesson statement24 posts0.7xyours: “The first ten minutes decide the rest of it.”
curiosity gap9 poststoo few to call
comment to get4 postsnot enough posts
Your second most-used opening is the weakest thing you do. That is the kind of thing you cannot see from a caption.
myth flipdiagnosis reframecomparative claimsend this tonumbered promisecultural in-jokecode-switch relatablerefusal statementlisticle promisestory opendirect addressnews reactionutility promisecredential flex
14 more it knows and you have never used. That is all 22 of them.
Findings
It tells you what to fix.
It looks for 20 kinds of problem, and shows the posts behind each one. Eighteen come with a button that starts the fix. One does not.
- The fourButton
On 11 posts your caption opens with a lesson.
Your first line on camera does not, and the spoken one is what people hear first.
from 11 posts, confident
My 6am morning routine+1
Rewrite my last five captions to open the way I open on camera
Fourteen people have asked where the shelves are from, in their words.
No post answers it.
from 14 posts, fairly confident
How I organise a tiny kitchen
Draft a post answering where the shelves are from
Your paid posts reach 41% of what your normal ones do.
Most of your weakest posts this quarter were paid work.
from 9 posts, fairly confident
Where I got everything in my room
No button, on purposeThe recommendation is to raise your rate. No software can do that for you.
01 / 04
Voice
You said these, word for word.You keep coming back to four words.Your caption has a shape.And you would never say these.
The actual sentences you said, each one with the post it came from and the second you said it.
Phrases it kept
- “It sounds silly. It works.”My 6am morning routine0:09
- “Not yet.”My 6am morning routine0:06
- “three times this week”The one outfit I keep repeating0:01
- “the first ten minutes”My 6am morning routine0:01
Built from 96 clips. 7 more were too unclear to hear properly, so they are marked and left out.
Scorecard
It scores your account and tells you what is missing.
Nine areas, and they are not worth the same. The points you are missing then sort themselves into a list of what to do first.
1 square = 1 point0/100
earnedmissing
where the 30 went
Saves are behind reach on your six widest posts.
The strategy book
Forty six chapters, written from your own posts.
Contents
- The summary5 chapters
- The strategy read15 chapters
- The identity kit11 chapters
- The execution kit12 chapters
- The data3 chapters
The source
143 feed posts
read on 1 Aug, and read again every time it changes.
becomes 5 + 15 + 11 + 12 + 3 = 46 chapters →
45 of your posts shown
The summaryWhere the account stands today
- 01What this is based on
- 02The five things that decide the next 12 months
- 03Scorecard
- 04Where the score can grow
- 05What is working, and what is not
The strategy readWhat is true, chapter by chapter
- 06Content audit: what earns its place
- 07Formats you run
- 08Your mix, against your plan
- 09Growth playbook: the levers, biggest first
- 10Engagement: what pulled the conversation
- 11Systems and cadence
- 12Voice guide
- 13How they switch languages
- 14What the audience keeps asking
- 15The ground nobody holds
- 16Competitive read
- 17The funnel: what your posts ask
- 18Risk register
- 19What to measure, and the next 90 days
- 20SWOT, computed from your numbers
The identity kitWho it is and how it sounds
- 21How you are positioned
- 22The things only you can say
- 23Your bio, read line by line
- 24Your voice, as rules
- 25What the camera does
- 26Who is watching, and who could pay
- 27Five things to post about
- 28How to run each of your series
- 29Your version of each format
- 30What you could sell, and what proves it
- 31The season worth planning for
The execution kitWhat to do on Monday
- 32Ways to start a post, with one of yours for each
- 33Your caption, as a set of steps
- 34The shoot day checklist
- 35The week, the month and the quarter
- 36How to run a test on this account
- 37The funnel kit: link page, DM flow, story week
- 38Outreach, with your own proof in it
- 39Twelve months against your pillars
- 40Ideas to use
- 41The openings you have written, scored
- 42The scripts you have written, beat by beat
- 43The captions you have written
The dataEverything the rest was read from
- 44Your benchmarks, against your own record
- 45The same data, read five ways
- 46Reel by reel
6of these 46 chapters are what you have just watched being written.You can read it in the app, ask questions about it, or download it as a PDF with your own name on it.
Honesty
It tells you when it does not know.
Eight rules decide what this thing is allowed to say. They are not a promise written on a page. They are checks in the code, and they run every time anybody changes it.
proof: every one of these is asserted by an automated test that fails the build if it stops being truerunning · 0/8
- reach +18% · 4 postsrule 1: every finding names the posts its numbers came from
- "the first ten minutes" · 0:01rules 2 and 6: no phrase is quoted without a source, and none is half-heard
- not visible to anyonerules 3 and 4: a comparison always says how many posts it is based on, and never uses a rival's numbers
- 2.4x · n=22 · highrule 4: nothing is claimed without saying how many posts it read and how sure it is
- too few to callrule 4: if there are too few posts to be sure, it says so or leaves it out
- saves unknownrule 8: a number it does not have says unknown, never 0
- no usable transcriptrule 8: a reel with nothing spoken in it says so rather than coming back blank
- hook: lesson statement · modelwhen it worked something out rather than measured it, it says so
104104characters
0 of 8 longer
Not one of the eight is shorter. Saying what it does not know costs more room than making something up would have.
And what it cannot see
Feed posts only.
No story is counted in the book or in the analytics, and the product says so under every claim it affects. Stories are read separately while they are live, because Instagram deletes them after 24 hours and there is no way to go back.
0 of 8 rules checked. All 8 allowed forms are longer than the forms they replace: 104 characters become 178.
Point it at your own account.
Connect your Instagram and it reads the last few months before it says anything. The first thing it tells you will be about your posts, not about Instagram in general.
Cancel any time. Every dashboard and report is free to open.